The founder of NY based IGIA, Inc., well known as “Guru of
Infomercials” Avi Sivan is one of
the reputed personalities who have contribute a lot to the merchandise world.
He had 20 years of experience of infomercials industry he has introduced more
than 230 products such as beauty, health, fitness and wellness. He has also lunched various websites related
with various products from which people can choose they need or consider best.
He is also a successful author of
a book entitled “Whatever it takes” published in 2008 which starts as an auto-biography.
He wrote this book with the aim to motivate his readers about various direct
marketing strategies which can be used to increase online sale of a company and
even in retain stores. You can get this book from various top retailers including
Barnes & Noble and Amazon which is considered as an excellent guide book
for the people who have recently entered the world of infomercials and direct
response marketing.
It is widely accepted that not
every individual is such qualified to give advices on infomercials but Avi Sivan is the one who so experienced
that his advices are really very effective and can bring effective results. He
is the pioneer of infomercials and he himself has earned thousands of dollars
in this business by developing infomercials ranging from 30 seconds to 30
minutes. And it’s sure that one can learn many things after reading this book.
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